RUCKUS LEARNING PARTNERS WITH AMERICAN GREETINGS ENTERTAINMENT TO CREATE NEW CARE BEARS™ STORYBOOK APPS

New iReaders Will Debut on iOS and Android Mobile Devices Via the Ruckus Learning App

(NORWALK, CT) – Ruckus Learning™, a new division of independent digital family education and entertainment company Ruckus Media Group, today announced a partnership with American Greetings Entertainment, developer of popular multi-platform franchises such as Care Bears™, Holly Hobbie™ and Madballs™. Ruckus will produce Care Bears interactive storybook learning apps in mobile markets in the U.S., Canada and other worldwide territories.

Care Bears - Care A Lot iReader iTunesRuckus’ Care Bears All for One! iReader is now available on iOS and Android devices, with four additional Care Bears Ruckus iReader titles planned for release throughout 2016 and 2017.

In the first new iReader, Funshine Bear and his friend Penny enjoy an adventurous day together, but Grumpy Bear’s quest for the forbidden honey leaves him stuck in the mud. All of your favorite Care Bears characters come together in the end and help each other out of a bind! This action-packed story includes word highlighting, the ability to record your own voice and an engaging create-a-picture activity.

Ruckus iReader storybook learning apps help kids hone reading skills and reinforce national education standards. Some of the topics covered include: book concepts, alphabetic knowledge, phonics, word recognition and reading comprehension.

The new storybook apps will also be made available in the Ruckus Learning App, a curated app for children where parents, teachers and caregivers may register and create child accounts. Account-holders are provided with educational feedback on their child’s experiences with all of the branded apps, eBooks, comics and videos. This includes feedback about the time spent and the amount read, watched and played, along with content recommendations and additional reading and learning tips.

“We are thrilled to team with American Greetings Entertainment to bring brand new Care Bears titles to the Ruckus Learning platform,” said Jason Root, Chief Executive Officer for Ruckus Media Group. “Kids and parents will enjoy reading, playing and sharing these iReaders together.”

“Ruckus Media Group has an excellent reputation in re-imagining beloved children’s brands in digital storybook form,” said Megan Buettner, Vice President of Creative Studios and New Media at American Greetings Entertainment. “Their expertise gives Care Bears fans the opportunity to interact with their favorite characters in new and innovative ways.”

The Care Bears All for One! Ruckus iReader app is available for $2.99 from the App Store on iPhone, iPad and iPod touch at https://appsto.re/us/F2EN_.i

The Ruckus Learning App is available for free (with in-app purchases) at https://appsto.re/us/rTKGH.i

About Care Bears

First introduced by American Greetings in 1982 through consumer products, greeting cards, and later an animated CGI television show, Care Bears has become one of the world’s most popular and endearing children’s properties. Today, fans of all ages around the world are falling in love with these huggable bears who help kids have fun while sharing and caring, and they enjoy a robust portfolio of thousands of Care Bears licensed products at retailers globally.

A new original kids series starring the whole huggable gang, “Care Bears & Cousins” launched around the world on Netflix in November. The brand also has a robust social media following, has more than 5 million views of new and classic videos on YouTube, and has a portfolio of popular apps for mobile devices. Their wholesome messages of caring and sharing resonate with parents who are familiar with the brand and feel comfortable introducing Care Bears to their own children.

About American Greetings Entertainment

AG Entertainment is the intellectual property, entertainment and outbound licensing division of American Greetings Corporation, which was built upon the successful re-launch of Care Bears™ and other iconic kids’ entertainment brands, including Holly Hobbie™ and Madballs™, as well as Boofle™, Packages from Planet X™, Twisted Whiskers™, and its newest IP, Buddy Thunderstruck™. AG Entertainment develops multi-platform entertainment franchises across all media channels, and extensive consumer merchandising programs that immerse children and adults in brands they love. Experience AG Entertainment online at www.agkidzone.com.

Keep up with the latest on Care Bears: www.CareBears.com
Find Care Bears on Facebook: http://www.facebook.com/CareBears
Follow Care Bears on Twitter and Instagram: @CareBearsFriend
See Care Bears on YouTube: http://www.YouTube.com/CareBears
Check out Care Bears on Pinterest: www.pinterest.com/CareBearsAGP

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About RUCKUS LEARNING™:

Ruckus Learning™ (a division of Ruckus Media Group Inc.) creates and distributes award-winning interactive content designed to engage and educate children. The Ruckus Learning App delights children with interactive storybooks featuring favorite brands (My Little Pony; Transformers; Crayola; SeaWorld); ReadAlong e-Book versions of celebrated titles (Kung FuPanda, Scooby-Doo); original learning content from top names in entertainment (Butch Hartman, creator of Nickelodeon’s The Fairly OddParents); and the best in educational children’s video (Sid the Science Kid; Little Pim, etc.)

Since the company’s launch, Ruckus has been recognized with more than 30 parenting and app awards, including a Mom’s Choice Gold Award for the #1 iTunes bestselling My Little Pony: Twilight Sparkle, Teacher for a Day, based on the ever-popular Hasbro characters and a 2012 Kidscreen iKids award for the Crayola Ruckus Readers, among others.

For a full listing of titles and additional information, please visit our website www.ruckuslearning.com as well as the Ruckus at the App store and follow Ruckus on Facebook and Twitter.

CONTACT:

Ruckus Learning/Ruckus Media Group Inc.
jason@ruckusmediagroup.com

American Greetings Entertainment
GennComm for American Greetings Entertainment
debbie@genncomm.com